NEWS RELEASE:

November 1, 2008

Allan Candy Partners with CROSSMARK Canada

Mississauga, ON — The Allan Candy Company Limited announced today that effective December 1st, 2008, CROSSMARK Canada will become the national sales agent for The Allan Candy Company Limited. CROSSMARK Canada assumes these responsibilities from Concord National.

For more than 50 years, The Allan Candy Company has recognized that the company's long-term success springs from establishing and evolving an industry leading route to market and sales organization. CROSSMARK Canada brings a dedicated, experienced team of Account Managers combined with a reputation for excellence in retail execution that will enhance Allan Candy’s customer reach, channel coverage, distribution, and in–store execution at retail. Additionally, CROSSMARK Canada is a national company with unparalleled reach, supported by the considerable strengths of their North American parent in the areas such as business process, technology, and training.

“Today marks a major milestone in evolution of Allan Candy into a leading North American confectionery player. Our partnership with CROSSMARK as our sales organization will expedite our development as a customer-centric, aggressive, high-performance organization.” said Steven Diakowsky, Allan Candy’s President and Chief Executive Officer. “Together, CROSSMARK and Allan Candy make an outstanding team, a team that is characterized by a tireless work ethic, a will to win, and a culture of ‘one’, which puts the customer at the center of everything we do.”

The Allan Candy Company Limited is a leading North American manufacturer of quality chocolate and sugar confectionery products. Allan Candy markets such iconic brands as Allan Big Foot, Hot Lips and Peter Rabbit. Allan is a leader in the Easter novelty chocolate segment and the Canadian candy cane market with a variety of products sold under the Allan brand. Allan Candy’s offerings delivers to candy-lovers a wide assortment of sugar confectionery in the soft, toffee and hard candy formats. In addition, Allan leverages its brands, marketplace scale and confectionery and nut expertise to develop and deliver a substantial range of confectionery products to address the health and well-being needs of today’s consumer.

The Allan Candy Company Limited was founded in 1931. The company offers products through confectionery distributors and retailers in Canada and the United States. The Allan Candy Company Limited is based in Mississauga, Ontario, Canada, and is privately owned by ReichmannHauer Capital Partners. For more information visit www.allancandy.com.

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CORPORATE AFFAIRS CONTACT:

Amanda Gaffar, Executive Assistant

Tel: (905) 281.7870

Fax: (905) 270.7397

Email: Amanda.gaffar@allancandy.com