NEWS RELEASE:
August 2008
 
The Allan Candy Company Limited Introduces A New Look For Old Fashioned Brands
 
Mississauga, ON — The Allan Candy Company Limited announced today the launch of a new look for their Allan Old Fashioned branded line of bagged candy featuring many long-time favourites now offered in a better, more attractive format and 3 convenient sizes.
 
For over 75 years candy lovers of all ages have appreciated and enjoyed The Allan Candy Company Limited’s wide assortment of confectionery treats including such well known brands as Allan Big Foot™, Allan Peach Slices™, Allan Gummi Bears™, and Allan Hot Lips™. The Allan brand promises to deliver trust, quality and consistency to the consumer’s candy experience while also providing a variety of confectionery choice.
 
“The Allan Candy Company is extremely proud of our heritage of quality products that consistently gives great taste experiences and moments of pleasure to our consumers. We are excited about this new launch that supports our goal of producing delicious candy for the whole family to enjoy in innovative packaging sizes and formats,” said Mark Bjorkstedt, Allan Candy Vice President, Business Development, North America.
 
Consumers can watch for Allan’s fresh, new look and multiple size formats of 200g and resealable 375g and 1kg bags on shelves this summer.
 
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CORPORATE AFFAIRS CONTACT:
Amanda Gaffar, Executive Assistant
Tel: (905) 281.7870
Fax: (905) 270-7397